<aside> 📂
Logos, coin renders, fonts, colour boards, photography, mockups.
</aside>
| Element | The rule |
|---|---|
| Base | Deep navy #04203F. Not black, not purple, not champagne. |
| Accent | Capri #02C0FC — one signal moment per view. If everything glows, nothing does. |
| Type | Montserrat only. The biggest type is the lightest. |
| Shape | Hexagon — the mark, hex portrait crops, a faint hex grid. Pill buttons and nav, glass cards. |
| Names | THE PLAN® (education) · THEPLAN Token · THE PLAN App · THE PLAN Protocol (token page only). |
| Tone | Premium, technical, calm, institutional. Never hype-token. |
| Hard limit | The app is being built. No prices, dates, supply, chain names or return claims in public copy. |
| Name | HEX | Role |
|---|---|---|
| Oxford Blue | #001337 |
Deepest ground, footers, legal dark |
| Indigo Dye | #023F76 |
Structure, mid-depth gradients |
| Honolulu Blue | #016DA7 |
Primary brand blue, gradient start |
| Carolina Blue | #0199E0 |
Interactive blue, icons, rules, links |
| Capri | #02C0FC |
The signal — accents, stats, one per view |
RGB, CMYK and the full 12.5% ramps live in BrandColors.pdf.
--deep:#04203F --surface:#0B2A4D --void:#001126 /* page base, cards, footer */
--text:#FFFFFF --text-2:#B7CEE6 --muted:#7C99BD /* headings, body, small print */
--hair:rgba(255,255,255,.10) /* the default hairline border */
linear-gradient(180deg,#33A8EA,#0C7FC8 52%,#0A6BB2) /* primary button */
linear-gradient(150deg,#016DA7,#0199E0) /* CTA band */
Mix roughly 70 / 20 / 10 — navy ground, structure blues, accent. Light mode for technical and legal docs only: #F4F7F9 / #0A1520 / #0099DC.
<aside> 🔠
Montserrat only — web, decks, print. Inter, Bebas Neue and Caveat were removed brand-wide; don't reintroduce them (they still sit in some asset folders — history, not permission).
</aside>
300 Light display, stat numbers, fine print clamp(2.6rem,6vw,4.8rem) · 54pt decks · −.03em
400 Regular section titles, leads clamp(1.9rem,3.6vw,2.9rem) · 32pt decks · −.02em
500 Medium body (default), h1–h4 16px / line-height 1.65 (150% print)
600 SemiBold buttons, badges, small labels 15px · labels 11–12px uppercase, +.1–.2em
700 Bold header wordmark, table heads 1rem uppercase, +.24em
Measure 62–66ch. Orphans are a defect. No uppercase kickers above headings.
The symbol — P inside a hexagon
A P built from a hexagon with an isometric cube at its counter. Mark plus wordmark, proportionally locked — never rebuild or re-typeset it.
Six lockups in Blue / White / Black / Gray at @1x–@3x: Horizontal (default) · Vertical (squares, avatars) · Symbol (small UI, favicons) · Text only · Glow (hero, on dark) · Watermark (18%). Master: ThePlan_logo_Variations.ai.
Clearspace 0.45 × lockup width on all sides
Minimum 128 px lockup · 80 px symbol alone
Mono rule light mark on dark, dark on light. Never mid-tone.
Use the original artwork, never a resized derivative. Don't recolour · stretch, skew or rotate · add a drop shadow (use the Glow set) · set the wordmark as live text.